The engagement platform for travel.

Investment Memo · Pre-Seed · 2026

wayloop.app · Confidential · 2026
1
Team

Industry expertise meets founder experience.

Between us, we've founded and scaled six companies, led operations across global travel businesses, and built software trusted by companies worldwide.

We bring both the domain knowledge and the lived experience to build Wayloop right.

Chris Reed
Chris Reed Founder & CEO
Technical architect behind Wayloop, with 15+ years building software for travel and operations.
Sophie Turner
Sophie Turner COO
Ensures smooth delivery across the platform, bringing extensive experience in travel operations and startup / scale-ups.
Kerry Tate
Kerry Tate Global GTM
Industry veteran, driving Wayloop's go-to-market strategy and partnerships with operators worldwide.
6
companies founded and scaled between the three of us
10+ yrs
leading travel operations and building travel software
Worldwide
operators trust software we have built, across multiple travel sectors
wayloop.app · Confidential · 2026
2
The Problem

After the booking, travel companies go dark.

Travel companies sell the trip on booking and reservation software. That software was built to take the sale, not to carry the customer through the trip. So once the deposit is paid, the company loses visibility and the guest loses contact. Three things break.

↓  the company goes dark for the whole trip  ↓
Booking
sold · visible
Departure
On the trip
Home

1 · Running the trip

After the sale, the trip runs on spreadsheets, email and WhatsApp. Plans change, the tools don't keep up, and staff burn hours holding it together.

Slow, error-prone, expensive

2 · Informing the guest

No single channel to give travellers the right thing at the right time, or to collect what the operator needs back: details, documents, waivers, preferences, before, during and after.

Missed info, endless chasing

3 · Earning during the trip

The operator holds the customer and the trip data but can't act on either. Guests spend heavily on the road, and the operator can't offer it, book it or take payment for it.

Revenue leaks to cash and OTAs
wayloop.app · Confidential · 2026
3
The Money Left Behind

Most of a traveller's spending happens during the trip. Operators see none of it.

The revenue gap is the expensive one. Spending during the trip (tours, meals, activities booked on the day) is the fastest-growing money in travel and the least likely to be booked online. Today it goes to cash and third-party booking sites, not to the operator who owns the customer.

Spending during the trip, per year
$1.1–1.3T
spent on tours and activities during trips each year, up about a third since 2019. No single app captures it. (McKinsey / Skift)
38%
of tours and activities are booked on the day or within two days, once the guest is already there (Phocuswright)
1 in 5
activity bookings happen online. The rest are still booked in person, by phone or in cash (Arival)
11→28%
share of activity bookings made on a phone, 2019 to 2023. Spending has moved to the phone (Arival)
wayloop.app · Confidential · 2026
4
The Solution one app, every stage

One branded app that delivers four things, at every stage.

A flexible, branded app for the company's customers, sitting on top of the systems they already run. It delivers information, engagement, interaction and upsell at the right moment, and reshapes for each stage of the trip. Drag through to see it.

9:41
Drag through the trip and watch the app rebuild itself
BookPre-tripOn the roadHome
Same app, different widgets per stage. The operator sets this once in the App Designer. It is why one product fits group tours, events and self-drive without custom build.
wayloop.app · Confidential · 2026
7
How It Fits Sits on top, integrates in

It sits on top of the company's existing tech and plugs straight into it.

Nothing gets ripped out. Wayloop layers on top of the booking and reservation systems a company already runs, syncs both ways with them, and adds the customer-facing things those systems were never built to do.

The guest
One branded app · the whole trip
Engagement & payments
WAYLOOP · the guest app
Engagement Operations Payments App Designer AI layer
Two-way API sync
Operator's existing tech
Tour booking systemCar-hire reservationCRM / finance
Fills the gaps
platforms leave
Custom itineraries Proposals Parent / guardian access Age & document verification Automated data collection
Every operator's own branded app, live on iOS & Android
Unleashed Letz GG Army Global
Download on theApp Store GET IT ONGoogle Play
wayloop.app · Confidential · 2026
6
Every Stage What each stage delivers

Every stage does two jobs: run the logistics, and open a sale.

As the app reshapes through the trip, each stage carries the operations the company needs and a moment to earn. The top row is what keeps the trip running. The bottom row is the revenue that opens up alongside it.

Propose & Book

win & deposit

Pre-Trip

prep & excitement

During Trip

on the ground

Post-Trip

loyalty & growth
Operations
Web/app proposalProfilesWaivers
ItineraryGroup chatChecklistsDocuments
Drive routesLive updatesSafety / SOSAllocations
RatingsPhoto memoriesSurveys
Revenue
Deposit / balanceInsurance
Add-on activitiesUpgrades
En-route bookingsDay activitiesQuick charges
Book next tripReferrals
wayloop.app · Confidential · 2026
8
The Data Loop The data loop

The more the guest uses the app, the better it gets.

It starts with the guest using the app. Each action tells Wayloop a little more about them, which makes the next tip or offer a better fit, which gets them using the app more. The longer a guest stays in the app, the more useful it is, for the guest and for the operator.

Guest
uses the app
drives the loop
Guest uses it
checks the app through the trip
App learns
notes what they look at and book
Better picture
clearer sense of what they want
Better offers
tips and bookings that fit
 More use → more known about the guest → better offers → more use. Every stage and every trip turns the wheel.
Better fit every time, more revenue per trip. A fixed catalogue or a booking site like Viator cannot do this, because they never see the guest's whole trip.
wayloop.app · Confidential · 2026
9
The AI Layer AI recommendations

AI enhances the operator's own content.

The operator's own tour content comes first. AI sits alongside it, in the same brand voice, to keep guests engaged and turn more of their trip spending into in-app bookings. AI adds to the operator's content, it is not the product on its own.

The core

Operator content and logistics

The operator's own itinerary, information and tone come first. This is everything the app already runs across the trip.

Itinerary and content Day-to-day logistics Spending during the trip
AI sits alongside added on top of the operator's content
Content in the operator's voice
AI writes personalised guest content in the operator's brand voice, alongside their own itinerary and notes. A better fit for each guest, with no extra work for the operator.
Recommendations that fit the day
Ranks activities using things only Wayloop knows: the itinerary, the traveller's profile, and live conditions (weather, location, time of day), so each suggestion fits the real day.
Learns as it goes
A poor rating reaches the operator straight away, not weeks later in a survey. What guests view and book shapes what gets shown next, favouring higher-margin options within each guest's budget and filling empty slots with last-minute deals.
AI feeds the same loop: every action makes the next recommendation a better fit, so the operator's content works harder and earns more the longer the guest stays.
wayloop.app · Confidential · 2026
10
In-App Revenue Earning during the trip

Guests book and pay inside the app. The operator earns on every sale.

Drive by Wayloop turns the itinerary into turn-by-turn navigation, suggests stops along the route as the guest drives, and takes payment in the app. It does two jobs: it captures the cash sales group operators already make, and it earns money on journeys that earn nothing today.

Depot · pick up keys
Final stop
Lookout summit walk
2 km detour · 45 min
Book · $28/person · 12% commission
Winery long lunch
on-route · table for 4
Book & pay in-app
Hot springs soak
opens as you approach
Reroutes nav on tap

Two jobs, one product

  • Group tours: take the extra sales that already happen in cash, so the operator records and keeps that money.
  • Self-drive and campervan: stops to book pop up along the route, earning money on a journey that earns nothing today.

Why it converts

10–13%of offers shown get booked
vs about 2% for online shopping
Offers fit the guest's actual plans for the day, so more of them get booked. The guest goes: browse, save, see it in their itinerary, book, pay, all in one app. (Oaky hotel-upsell benchmark)
This is why a campervan-hire company pays for Wayloop. It turns 20 days on the road that earned nothing into a steady stream of bookings the operator takes a cut of.
wayloop.app · Confidential · 2026
11
Live Demo Try it · this is a web deck

Plan the journey. Drive the corridor. Watch it curate.

This is the engine behind the self-drive product. Reorder the stops, press play, and change the weather, travel style or time of day. The activities Wayloop surfaces along the route re-rank live, the same way the real app does for a guest on the road.

Journey spine drag to reorder
    Weather
    Travel style
    Time of day
    ≈50 km booking corridor along the route
    Recommended & bookable
    Worth a stop (save it)
    Skipped: would risk arrival
    Your guide: Press play. I will point out what is worth stopping for as we go.
    0 recommended
    wayloop.app · Confidential · 2026
    12
    Why Only Wayloop

    Every alternative does one or two of these. Only Wayloop does them all.

    Carrying the customer through the whole trip takes these four working together: the branded app, full-trip messaging and logistics, AI, and in-app payments. Each competitor type has one or two. None have the set.

    What running the trip takes Older trip apps Booking sites (Viator, GetYourGuide) Operator booking software Single-feature tools Wayloop
    Build the app
    a branded app on top of the operator's systems
    Partial Rival app Ops only No Their brand
    Run the relationship
    messaging and logistics across the whole trip
    Basic No Pre-trip only Partial Full trip
    Add AI
    content and recommendations in the operator's voice
    No No No No Built in
    Take payments
    in-app payment during the trip, any payment provider
    No Own only Deposit only No Any provider
    The features are the proof. What makes us hard to replace is the direct relationship with the operator, the guest data that grows with every trip, and a revenue share with the booking platforms that distribute us.
    wayloop.app · Confidential · 2026
    13
    Why Now

    Two shifts make now the moment to build this.

    Until recently this product could not exist for most operators. Two things changed. Booking systems now open their data, so Wayloop can plug in with nothing to rip out. And guest spending has moved onto the phone, where it can finally be captured. The bookable supply to sell against now exists at scale.

    The shift

    Booking systems are opening their data

    Booking and reservation systems cannot build everything, so they now let other tools connect. Wayloop plugs in on top, with nothing to rip out and replace.

    The shift

    Spending has moved onto the phone

    The share of activity bookings made on a phone went from 11% to 28% since 2019. Most happens on the day, in destination, where it can finally be captured.

    The supply

    800k+ bookable activities, one connection

    A single connection now reaches 800k+ activities with live availability. Nothing this large existed before. This is what makes the payments side real.

    wayloop.app · Confidential · 2026
    14
    Distribution & Supply

    Booking platforms bring us operators. CobberX brings the activities.

    Operators already run on booking platforms, and Wayloop connects to them, so those platforms bring us operators at low cost. On the other side, CobberX gives us the activities operators can sell to guests during the trip.

    Operators · brought by the platforms, low cost to acquire
    Youli
    TourAmigo
    Open Destinations
    Intellibook
    WeTravel · Cobber
    ~500
    operators already on connected platforms, no cold outreach
    WAYLOOP
    the guest app both sides plug into
    Activities · what guests book during the trip
    CobberX
    One connection, sold inside the operator's app
    Operators keep the rates they negotiated
    Operator and supplier paid directly
    Live availability, fills last-minute slots
    800,000+
    activities to book through one connection
    Operators come in
    Guests get the app
    Activities come in
    Because we connect to the platforms operators already use, those platforms bring us new operators.
    wayloop.app · Confidential · 2026
    15
    Validation Signals

    The product is live, a customer invested, and channels are signed.

    A pre-seed investor is betting on three things: can the team build it, will operators want it, and can it reach the market. We have early proof on all three.

    01 · Can we build it?
    Built and running on iOS and Android, across group tours, events and self-drive. The product exists.
    02 · Do operators want it?
    $150K committed by a customer who liked it enough to invest. The clearest signal of demand there is.
    03 · Can it reach the market?
    7 booking-platform partnerships with about 500 operators in reach, at low cost to acquire.
    Live with paying operators, now onboarding · self-drive · schools · graduation trips · World Cup fan travel · superyacht events
    Unleashed Letz Group Global Ballooning GG Army Solamoré
    Booking platforms we are connected to, which bring us operators
    Youli TourAmigo Cobber WeTravel Open Destinations Intellibook
    wayloop.app · Confidential · 2026
    16
    At Scale
    Illustrative scaling, not a forecast

    Revenue tracks one number: total traveller-days on the platform.

    Wayloop earns on every traveller-day: a $1 base fee, plus payment transaction fees targeting around five times that. As operators and trips are added across every sector, revenue scales with total traveller-days. Below: the same model from launch volumes to long-term scale.

    Base fee · $1 / traveller-dayPayment fees · ~5× the baseBars on a log scale
    $1.5Mtotal / yr
    Base$250k
    Fees$1.25M
    250k
    traveller-days / yr
    $3Mtotal / yr
    Base$500k
    Fees$2.5M
    500k
    traveller-days / yr
    $6Mtotal / yr
    Base$1M
    Fees$5M
    1M
    traveller-days / yr
    $30Mtotal / yr
    Base$5M
    Fees$25M
    5M
    traveller-days / yr
    $150Mtotal / yr
    Base$25M
    Fees$125M
    25M
    traveller-days / yr
    The base fee is a floor that grows with every trip sold; the payment fees are where the scale is. Next, the same model at a single operator. Illustrative at a ~5× payments multiplier; the next 12 months test the rate.
    wayloop.app · Confidential · 2026
    16
    Business Model
    One-operator example · illustrative, not current traction

    Two revenue streams. The payment fees are the larger one.

    A small platform fee at $1 per traveller per day makes Wayloop easy to adopt. On top of that, a transaction fee on every payment guests make in the app, targeted at around five times the platform fee and growing with every trip. Example operator: 7,500 travellers a year, 7-day trips, around $1,400 spent in-app per traveller.

    What Wayloop earns · from one operator, per year
    Platform fee$1 per traveller per day, built into the trip price
    $52,500
    Payment transaction feeson the ~$10.5M guests spend in the app~5× the fee
    $262,500
    Wayloop total
    $315,000
    What that one operator gains
    $1.58M
    Their own 15% commission on the ~$10.5M guests spend in-app, money that used to go to cash and third-party sites. Wayloop only grows when the operator does.
    The platform fee makes Wayloop easy to adopt; the payment transaction fees are the larger business and grow with every trip. The operations product is what makes it hard to copy. Example figures at scale; the next 12 months test the assumptions.
    wayloop.app · Confidential · 2026
    17
    Market & Focus

    Group tours first. The same app then opens events and self-drive.

    The product works in any travel sector. We do not need a small slice of a huge market; we need a strong position in a focused one. Group tours are our starting market today, with events and self-drive already proven as the next steps, and the booking platforms bring those operators to us.

    Starting market today

    Group tours in Australia and the US

    Operators running 500 to 10,000 travellers a year on fixed multi-day itineraries. We win them with the logistics tools plus in-app payments. Typical operator: 7,500 travellers, 13 days, $1 a day = $97.5K in platform fees, plus the payments cut on top.

    Same product, proven next markets
    02

    Self-drive trips

    Same product. The self-drive numbers earlier in this deck are the reason: campervan guests stay far longer and spend most of their money on the road. Drive by Wayloop is in testing with New Zealand operators.

    03

    Events: sports and education

    Same product for events. Education and team products are in testing with launch partners, with a natural move into school and university trips and fan travel.

    The bigger prize · money paid through the app each year
    $200M+
    a year could flow through the app across our current pipeline, using the same 6-to-1 ratio of payments to platform fee. Our 3% cut of that is the real upside, and it grows with every trip.
    The safe floor
    $35M+
    a year in platform fees at $1 per traveller per day across the 35M+ trip days already in our pipeline. The fee alone is the floor; the payments cut is the upside.
    $2.5M a year
    25 operators is roughly our trigger to raise a seed round, and the booking platforms bring them to us
    wayloop.app · Confidential · 2026
    18
    The Ask

    This round funds 12 months of selling. Then we raise a seed on real revenue.

    $500K on a convertible note. The job of this round is to prove that operators sign up and that their guests book and pay during the trip, then raise a seed round at a price set by that revenue.

    What this round tests
    Operators sign up, and their guests book and pay during the trip. Prove that over 12 months, and the seed round is priced on real revenue.
    The bet we are testing
    Give an operator a branded app where guests can book activities during the trip, and a meaningful share of guests will book and pay through it, earning us a payments cut on top of the platform fee.
    $500K
    pre-seed on a convertible note
    $150K already committed
    price set at the seed round by results
    Product
    Onboard operators, turn on payments
    Sales
    Sign operators, work the platform partners
    What we prove in 12 months
    What we will have shown by the time we raise the seed round [targets are estimates, to confirm].
    Operators sign up25+ paying operators across Australia and the US [to confirm]
    Guests book and pay during the tripBoth revenue streams live: platform fees plus our cut of in-app payments
    Platform partners deliver operatorsPartnerships rolling out; Drive by Wayloop pilot finished
    25
    operators is about $2.5M of revenue a year, our trigger to raise the seed. The platform partners bring them to us.
    wayloop.app · Confidential · 2026
    19

    Wayloop is the app
    that runs the whole trip.

    chris@wayloop.app · kerry@wayloop.app · wayloop.app

    wayloop.app · Confidential · 2026
    20
    APPENDIX

    One product, four very different clients.

    The same Wayloop app, configured for each business. Drag through each client's trip to see their app at every stage, and the secondary revenue it opens.

    wayloop.app · Confidential · 2026
    A
    Case study

    Unleashed

    Graduation and schoolies trips, planned two years out and run from one branded app.

    Live on iOS & Android
    Unleashed
    Your schoolies, sorted
    wayloop.app · Confidential · 2026
    A1
    Appendix · Grad trips

    Unleashed: a trip that recruits itself.

    Schoolies with a two-year lead-in. Drag the trip below: the app rebuilds for each stage, the marker walks the resort, on-site experiences surface, and the secondary revenue updates live.

    9:41
    Gold Coast resort
    Schoolies 2027
    wayloop.app · Confidential · 2026
    A2
    Case study

    GG Army

    1,000 fans travelling together to the 2026 World Cup, kept moving as one army.

    Live on iOS & Android
    GG Army
    Travel as one army
    wayloop.app · Confidential · 2026
    A3
    Appendix · Fan travel

    GG Army: 1,000 Aussies on a World Cup match day.

    From the hotel to the final whistle. Drag the day below: the app rebuilds for each stage, the marker walks the city route, match-day add-ons surface, and the secondary revenue updates live.

    9:41
    Hotel · meet point
    Estadio · kickoff
    wayloop.app · Confidential · 2026
    A4
    Case study

    Fine Touring

    Luxury independent touring across New Zealand, every detail arranged in one app.

    Live on iOS & Android
    Fine Touring
    New Zealand, beautifully arranged
    wayloop.app · Confidential · 2026
    A5
    Appendix · Luxury FIT

    Fine Touring: a tailored South Island tour, in one app.

    Queenstown to Aoraki, beautifully arranged. Drag the trip below: the app rebuilds for each stage, the car drives the route, premium openings surface, and the secondary revenue updates live.

    9:41
    Queenstown
    Aoraki / Mt Cook
    wayloop.app · Confidential · 2026
    A6
    Case study

    Jucy

    Open-ended backpacker campervan hire, Sydney to Cairns, monetised the whole way up the coast.

    Live on iOS & Android
    Jucy
    Hit the open road
    wayloop.app · Confidential · 2026
    A7
    Appendix · Van hire

    Jucy: a five-week run up the coast, in one app.

    Sydney to Cairns over five weeks. Drag the trip below: the app rebuilds for each stage, the van drives the route, backpacker stops surface along the way, and the secondary revenue it opens updates live.

    9:41
    Sydney · pick up
    Cairns · drop off
    wayloop.app · Confidential · 2026
    A8
    1 / 29
    Investor access
    Enter the 5-digit access code to view the memo.
    That code isn't right. Try again.
    Access provided by Wayloop. Confidential.